Morshedul Haque, an employee of a state-owned bank, always seems puzzled about the operating system (OS) of his cellphone. Most of the times he is seen taking tutorials from his university-going daughter on 'How to operate the device properly'.
A small-time rice trader of Chittagong, Rokibul Islam, treats texting system of his cellphone as a 'curse' of his life. As a businessman, he often gets huge text messages. But he had to appoint an assistant to receive the messages and to reply as per Rokib's instructions.
These are common scenarios of daily lives of many Bangladeshis.
People like Morshed and Rokib could breathe a sigh of relief if they could understand their handsets' features in their own languages.
Understanding the gravity of the situation, many mobile handset manufacturers now opened up separate segments to only concentrate on how to reach this particular portion thus they can easily understand and use their features according to their wills.
Nokia, the world leader in mobile handset manufacturing, has been working to deal with this particular issue for a certain period of time. As part of it, Nokia on Tuesday unveiled five new affordable and user-friendly handsets -- Nokia 1280, Nokia 1616, Nokia 1800, Nokia 2220 slide and Nokia 2690 -- in their Bangla language support range in order to make mobile communication easier and simpler which will help both urban and rural people to access information.
Speaking at the launching programme at Shilpakala Academy, Nowfel Anower, head of marketing of Nokia Emerging Asia, said Nokia launched these phones in February to pay tribute to the martyrs of the language movement in 1952 and the International Mother Language Day as well.
He said, “As mobile technologies are for empowering entrepreneurs and providing consumers with knowledge, entertainment and the ability to connect with friends and family, these new handsets will offer consumers a whole new range of opportunities, including getting their first digital identity, without the need for a PC.”
Bangla-supported operating system is one of the common key features of these newly launched handsets. Even those, who find it difficult, would feel comfort with these. Other features are exactly the same of Nokia's regular phones in affordable range. The price range of the devices starts from Tk 1870 to Tk 4995.
Nokia 2220 is currently available in the market. Nokia 1616 will be available in the market in the last week of February, Nokia 2690 in March while Nokia 1280 and Nokia 1800 in April.
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